I didn't think that much innovation can still be brought into men's dress footwear until the launch of the Heutchy line, the pet project of designer Wells Stellberger.

The debut collection, destined for fall '08 season, features five styles constructed from fine Italian leather and matching Japanese canvas, available in black, grey, and dark blue, and all produced in Spain.

This limited selection communicates a perfect balance of elegance, simplicity, comfort, and novelty. Stellberger: "This collection's focus is on clean, simple shapes and interesting materials to create a staple shoe for every man's wardrobe".

The Heutchy customer profile resembles designer's personality: he's a gentleman and "a guy who actually knows what he's doing", meaning "he's a guy who buys pieces knowing he'll wear them for a long time.

"So maybe, his worn-looking shirts are tailor made. His old paint-splattered jeans are crafted from of a rare selvedge that only a denim connoisseur could find, and his shoes are Heutchy."

Via Refinery29.