Dsquared2 Potion and the science of seduction

Dsquared2 Potion is the second men's fragrance launched by brothers Dean and Dan Caten, dedicated to the fascinating, strong, sensual individual. Its delightful wood and mint leaves formula awakes your senses and gives you back your romantic self, as being charmed by an alchemist.

Dsquared2 Potion for man fragrance

Master perfumer Annick Menardo thought about this hypnotic perfume when mixing delicate ingredients like roses, angelica, gentian with spices and patchouli. The packaging is itself a piece of art inspired by an old medicine bottle. The ad campaign featuring models Diego Miguel and Malgosia Bela was shot by renowned fashion photographer Mario Sorrenti.

Dsquared2 Potion men's fragrance ad campaign