Dark blue is the hint of unexpected

I guess we all know that masculinity is equivalent with another favorite word of ours: freedom. Makers of Bleu de Chanel, the latest men fragrance launched by the famous fashion house, had exactly this concept in mind when they came up with this splendid, intoxicating fragrance formula.

Bleu de Chanel ad campaign

Freedom urges man to take risks, to defy authority (especially his lover’s), to "be unexpected". Therefore, the perfect perfume for a brave man must be refreshing, energizing and delightful to the senses. I guess Blue de Chanel has them all.

Chanel, Bleu de Chanel fragrance

It is refreshing thanks to its citrus notes, vetiver and pink pepper. It sure helps you get out of bed and give you energy, thanks to its grapefruit, dry cedar and labdanum middle notes. And last, but not least, frankincense, ginger and sandalwood notes add up in order for you to be as seductive and enigmatic as you wish. All this beautiful ingredients are mixed together in an elegant bottle, too blue to be black and too black to be blue, as its designers stated.